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Ather Bets Big on AI and Salesforce to Transform EV Sales

  • Ather Energy, one of India's leading electric two-wheeler manufacturers, has partnered with Salesforce to develop a unified, AI-ready digital platform to streamline its sales, service, and customer experience operations.
  • With Salesforce's cloud-based solutions, Ather now has a single, scalable system that connects dealers, service centers, and customers, ensuring real-time access to critical data.
  • The platform facilitates lead management, customer interactions, and dealership operations, providing a unified view of the customer and enhancing scalability and operational efficiency.
  • The system is built to integrate AI and automation, enabling smarter decision-making, predictive analytics, and future compatibility with AI-driven tools for functions like predictive maintenance alerts and real-time sales forecasting.

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