Enhancing customer experiences and implementing proactive fraud prevention measures are crucial for attracting and retaining customers in the auto industry.
High-touch customer experiences help dealers identify interested and qualified customers, with a majority of consumers preferring a preferred experience over the lowest price.
Although online car buying continues to grow, a significant percentage of consumers still prefer a combination of in-dealership and online options.
Auto loans and leases have become the fastest-growing category in non-mortgage consumer debt, with rising delinquency rates and increasing fraudulent activities.