Sales of foreign-branded smartphones, including Apple’s iPhone, experienced a 12.7% year-over-year decline in China during August.
The China Academy of Information and Communications Technology (CAICT) reported a decrease from 2.142 million handsets sold in August last year to 1.87 million handsets this year.
Overall phone sales in China increased by 26.7% compared to last year, reaching 24.05 million handsets in August.
The decline in foreign-branded smartphone sales in China indicates potential demand for upcoming releases, such as the iPhone 16.