<ul><li>August Strategy was brought in by Aires Tech to refresh the brand's entire visual identity, focusing on clarity and trust.</li><li>The main challenge was simplifying the complex science behind Aires Tech's products and communicating it clearly to a wider audience.</li><li>August Strategy evolved the brand's visual identity by refining the logo, introducing a modern typography system, and creating a calming color palette.</li><li>The collaboration resulted in a cohesive and future-forward branding experience, positioning Aires Tech for continued growth and a broader audience reach.</li></ul>

August Strategy's Clear Branding for Aires Tech

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