Aurora Mobile plans to invest up to 20% of its cash reserves in cryptocurrencies and digital assets like Bitcoin and Ethereum to enhance asset value and support partnerships and market reach.
The move aims to diversify treasury management practices and align with the changing global financial landscape, according to Chairman and CEO Weidong Luo.
The company assures that this crypto investment plan will not impact core business operations, liquidity needs, or funds allocated for growth initiatives.
Aurora Mobile reaffirms its commitment to AI integration and global expansion under its "dual-engine" business model despite the crypto investment.
The decision to allocate funds to crypto reflects a broader trend among public companies for long-term value preservation and innovation.
This strategic move places Aurora Mobile at the convergence of fintech and enterprise technology, showcasing the increasing institutional acceptance of cryptocurrencies for treasury purposes.