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Automattic acquires relationship manager Clay to add an identity layer to online tools
- Automattic has acquired relationship-management app Clay to add an identity layer to its online tools.
- Clay had raised over $9 million in venture capital from investors like General Catalyst and Forerunner Ventures.
- The tool will be integrated with other Automattic products such as Beeper.
- Clay's software acts as a smarter address book and personal CRM, integrating data from various services like LinkedIn, Facebook, WhatsApp, and more.
- Users can keep track of job changes, updates, social posts, and other information about contacts on Clay.
- Clay's AI helper, Nexus, assists users in managing their network and daily workflows.
- The acquisition of Clay by Automattic includes the team, led by co-founders Zachary Hamed and Matthew Achariam.
- Clay's mission aligns with Automattic's goal of relationship improvement and conscientiousness.
- Automattic sees Clay's integration potential into its ecosystem and the shared mission with the founders.
- Clay envisions becoming an identity layer for various tools within Automattic's ecosystem.
- The long-term plan involves integrating Clay with Beeper and expanding its offerings.
- Clay's current pricing is freemium, with paid plans starting at $10 per month or $40 per seat per month for teams.
- Clay's founders believe in shared values with Automattic, particularly the importance of open-source technologies.
- Clay is interested in integrating with open technologies like ActivityPub and AT Protocol.
- The app is available on macOS, Windows, iOS, and the web, managing over 150 million relationships.
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