Avec is an innovative bedding company with a focus on simplifying routines and enhancing sleep through smart, functional bedding.
The brand identity of Avec highlights their innovative bedding technology and core value of simplicity through icons, illustrations, and a clean visual identity.
Icons and illustrations are used to communicate product functionality and benefits, while a zipper-inspired graphic device symbolizes convenience and quality in Avec's branding.
The chosen typography, color palette, and authentic visuals in Avec's branding contribute to a simple, functional identity that aims to help customers achieve quality rest.