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Avoiding the Most Common Mistakes in Data Analysis for Business Reports

  • Building a business report can be exciting and scary, and it is crucial to ensure solid analysis to avoid misunderstandings.
  • One of the most common mistakes in data analysis is not knowing the question you are answering, which can lead to producing the wrong answer.
  • To avoid this mistake, it is important to ask relevant questions before conducting the analysis, such as what decision the report will support and which metric matters the most.
  • Another common mistake is using incorrect data sources, like pulling data from a test table instead of the production one, which can result in inaccurate conclusions.

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