<ul><li>Amazon Web Services (AWS) has announced new generative AI enhancements for Amazon Connect, its cloud contact center solution.</li><li>The new features aim to enhance customer experiences by providing personalized, efficient, and proactive customer service.</li><li>Automated segmentation for proactive outreach, customizable AI guardrails, and AI-powered agent evaluations are among the new capabilities.</li><li>Customers and partners like Frontdoor, Fujitsu, and Priceline are already leveraging these enhancements to deliver superior customer service.</li></ul>

AWS Announces Amazon Connect a New Generative AI to Enhance Customer Service.

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