Matt Garman, the CEO of Amazon Web Services (AWS), discussed the focus areas for AWS in the future.AWS aims to reemphasize startups and fast innovation.Keeping up with the maelstrom of change in the industry right now is crucial.Garman thinks that AWS also has to be 'at the cutting edge' of generative AI, with the advent of technology and new innovations.He highlights AWS's platform, Bedrock, that offers access to a wide variety of open and proprietary models and is growing in popularity.Another area of opportunity for AWS is the cost of generative AI, something Garman wants to solve by doubling down on their custom silicon.Garman emphasised the importance of maintaining AWS's pace of innovation and realising the value of custom chips and differentiated data.One area where AWS hasn’t necessarily even tried to compete with some of the other technology giants is in building its own large language models.AWS is 'leaning into' open source and aiming to contribute back to the open-source ecosystem.In the end, Amazon is looking to do it all while ensuring long-term support for businesses betting on the company.