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Bloomberg Quint

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Axis Max Life Aims New Business Margins Up To 25% in FY26

  • Axis Max Life Insurance aims to maintain its new business margin in the 24% to 25% range in FY26, with an expected value-of-new-business growth higher than the market growth rate.
  • In FY25, the company achieved a 20% increase in individual-adjusted first-year premiums, outperforming industry averages, and sustaining an 18% growth rate over two years.
  • The company's Q4 margin reached 28.1%, exceeding market expectations, and the impact of new surrender value regulations introduced in October 2024 was mitigated through product tweaks and pricing adjustments.
  • Axis Max Life has focused on expanding distribution channels and strategic priorities like the protection segment, targeting growth above 20% in FY26, along with optimistic views on the proposed merger of Max Financial into Max Life.

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