A naukri.com initiative
Designboom
4w
370
Image Credit: Designboom
AXOR and antonio citterio escape the ordinary bathroom with sensory journey to cape town
- AXOR and Antonio Citterio collaborated on a campaign titled Escape the Ordinary, aiming to redefine the bathroom experience by creating personalized and luxurious spaces.
- The partnership resulted in three bathroom concepts inspired by Japan, Italy, and South Africa, with a focus on sensory journeys and unique design perspectives.
- Antonio Citterio's bathroom concept for South Africa, situated near Cape Town, emphasizes the region's natural beauty and simplicity through carefully selected materials.
- The AXOR ShowerSphere, a sculptural and sustainable showerhead, is at the center of the Western Cape Apartment Residence concept, offering water efficiency and comfort.
- Citterio selected a suite of AXOR fixtures, such as the AXOR Citterio C porter unit and thermostatic modules, to complement the ShowerSphere and contribute to the tactile and functional aspects of the bathroom.
- The AXOR Citterio C collection adds a touch of simplicity and sophistication to the bathroom space, enhancing the showering experience with its clean lines and modularity.
- AXOR's Escape the Ordinary campaign aims to elevate everyday rituals by celebrating individuality, local culture, and sensory depth in bathroom design.
- The Western Cape Apartment Residence showcases a bathroom that not only provides water but also atmosphere, narrative, and a strong sense of place.
- Water efficiency is a key consideration, especially in drought-sensitive regions like South Africa, reflected in the design choices and technology of the AXOR ShowerSphere.
- Antonio Citterio's designs offer a balance between rustic textures and modern refinement, creating a space that is both rooted in tradition and personalized for comfort.
Read Full Article
22 Likes
For uninterrupted reading, download the app