Ayham Aloulabi emphasizes the importance of combining human judgment with AI tools in external communications, where AI can assist in tasks like scanning market sentiment and generating message drafts.
The most progressive communication teams are integrating both human and machine elements, training their staff in both storytelling and tool proficiency, while ensuring AI is embraced and understood in their workflow.
Global regions such as the UAE, particularly Dubai, are rapidly advancing in AI adoption, with the UAE expected to benefit significantly from AI by 2030. Dubai is establishing itself as a center for AI and communications excellence.
Ayham Aloulabi believes that the future of external communications lies in those who can leverage human judgment alongside AI capabilities, emphasizing the need for professionals who can evolve and adapt in a rapidly changing digital landscape.