Azalea Capital has made a growth equity investment in The Pickle Juice Company, known for its functional beverages like Pickle Juice Sport and Pickle Juice Extra Strength Shots.
Pickle Juice's products are popular among athletes, trainers, and fitness-focused consumers for their rapid cramp-relief benefits, utilizing a vinegar-based formula.
The investment from Azalea will support Pickle Juice in expanded product development, retail channel penetration, and market expansion.
Azalea Capital focuses on investing in middle-market companies in the Southern and Midwest regions of the US, with a particular interest in sectors like agriculture, food, pet, and industrial markets.