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Backstage access: Spotify’s dev tools side-hustle is growing legs
- Spotify has been expanding its developer tooling business alongside its music-streaming revenue, with Backstage being a key project open-sourced in 2020.
- Backstage is adopted by over 2 million developers across 3,400 organizations, facilitating the creation of customized internal developer portals.
- The CNCF recognized Backstage's growth, leading Spotify to introduce premium tools like Backstage Insights and Spotify Portal for Backstage.
- Spotify is planning to launch a fully managed SaaS version of Spotify Portal, targeting various customer profiles, not just larger enterprises.
- A premium plugin called AiKA was introduced, leveraging an AI knowledge assistant chatbot internally, which has gained high adoption among employees.
- Spotify aims to monetize its developer tools further, with Confidence, an A/B experimentation platform, and potential synergies with Portal.
- Backstage's evolution stems from Spotify's experience transitioning from its own platform to Kubernetes, emphasizing the importance of avoiding costly migrations.
- The premium offerings for Backstage aim to ensure its industry standard status and create value beyond just covering costs for Spotify.
- Spotify's focus on developing and monetizing developer tools signifies a strategic move to capitalize on the value generated within the company.
- The concerted efforts around developer tooling highlight Spotify's commitment to establishing a robust business beyond its music streaming core.
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