Hair, a natural protein filament, serves functional, social, and emotional purposes, contributing to appearance and grooming.
The perpetual dissatisfaction with hair drives a global haircare industry worth $100 billion, showcasing eternal demand.
Hair exemplifies characteristics of enduring products including abundant supply, easy harvesting, and value across dimensions, inspiring perpetual dissatisfaction.
Product managers are advised to incorporate the HAAIRR attributes (having abundant supply, being easy to harvest, adding value across dimensions, inspiring perpetual dissatisfaction, being re-purposable, reusable, and recyclable) into their product designs for enduring value propositions.