<ul><li>Baidu announces that its AI chatbot, ERNIE Bot, will be free to use starting April 1.</li><li>The decision to make ERNIE Bot free is motivated by reduced costs and tech improvements.</li><li>Baidu will also introduce an advanced search function with upgraded reasoning capability, available for free.</li><li>Although Baidu's ERNIE Bot faced limited adoption, domestic rivals have seen stronger user adoption, as per third-party data tracker.</li></ul>

Baidu is making its AI assistant ERNIE Bot free to use starting on April 1

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