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Balancing Convenience and Security in the Age of QR Codes

  • The rise of QR codes in retail can be attributed to their simplicity and convenience.
  • Contactless menus and digital interactions drove the adoption of QR codes across industries even quicker.
  • QR codes offer a tool for elevated customer engagement.
  • However, QR codes also present security risks. The very factors that make QR codes convenient also make them a target for fraudsters.
  • Phishing, scams, and malware infections are the most common threats associated with QR codes.
  • Consumers must be cautious when scanning QR codes in public spaces
  • QR codes are likely to remain an integral part of the retail landscape, but security challenges will persist.
  • Retail locations should regularly inspect QR codes when they are in public places to spot malfeasance.
  • Retailers must take steps to ensure the security of the QR codes they use in-store and online.
  • QR codes should never really be used online, as most are just a visual form of a URL. If you want someone to visit a link, use a link.

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