<ul><li>User research is a strategic investment in creating digital experiences.</li><li>Balancing proactive and reactive research is crucial for a modern digital design agency.</li><li>Reactive research evaluates existing experiences, while proactive research anticipates problems and discovers new opportunities.</li><li>Combining proactive and reactive research provides the best approach for user-centered design.</li></ul>

Balancing Proactive and Reactive Research to Create Smarter Digital Experiences

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