<ul><li>Balsam Brands, an upscale eCommerce and D2C holiday decor retailer, is leveraging real-time data and AI to drive revenue growth during the holiday season.</li><li>Chief Technology Officer, France Roy, is leading the company's digital transformation by integrating consistent data models and utilizing AI capabilities.</li><li>The company aims to empower non-technical teams with real-time access to compliant data and personalize the shopping experience for customers.</li><li>Balsam Brands plans to leverage emerging AI capabilities to gain a deeper understanding of customer segments and drive growth in existing and new markets.</li></ul>

Balsam Brands Uses Real-Time Data to Make Its Holiday List

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