<ul><li>Leveraging well-known intellectual property is a shortcut to success in the gaming industry, driving engagement, retention, and recurring revenue.</li><li>Marvel Rivals, a team-based PvP shooter, exemplifies the success of licensed titles with in-game currency systems, outperforming original IPs in engagement and revenue.</li><li>Beloved IP games reduce acquisition costs, increase engagement, and raise lifetime value per user by leveraging existing brand recognition and emotional investment.</li><li>In-game purchases tied to iconic characters in licensed titles, like Marvel Rivals, enhance player experience, drive revenue, and transform spending into identity-driven choices.</li></ul>

Banking on the Familiar: Why Beloved IPs Are Selling

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