Virtual cards are emerging as the next frontier in consumer finance, with 42% of US consumers using them in the last six months primarily for online purchases and subscriptions.
Digital wallets have paved the way for the rise of virtual cards, which are entirely digital and offer greater security and control with features like one-time numbers for each transaction to limit fraud exposure.
Virtual cards provide real-time spending controls, immediate issuance post-approval, and seamless integration with merchant apps, positioning them as a competitive tool in the credit market.
The challenge lies in bridging the gap between digital-first consumers and those seeking traditional rewards, with financial institutions needing to educate users about the security, convenience, and integration benefits of virtual cards.