<ul data-eligibleForWebStory="true"><li>Mattel has partnered with OpenAI to integrate artificial intelligence into their iconic toys like Barbie and Hot Wheels, enabling toys to be smarter and more responsive to children's preferences.</li><li>The collaboration aims to create toys that can remember children's preferences, adapt to their quirks, and offer personalized experiences, but it raises concerns about privacy and data protection.</li><li>Mattel promises to prioritize safety, privacy, and security in their AI-powered toys, but critics are apprehensive about the potential privacy implications of AI companions for children.</li><li>The integration of AI in toys opens up possibilities for educational benefits but also raises questions about the impact on children's creativity and ability to engage in unstructured play.</li></ul>

Barbie Gets a Brain: OpenAI Partnership Puts Conversational AI in Mattel Toys

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