A naukri.com initiative
Insider
2d
180
Image Credit: Insider
Barbie's about to get a brain — and it's powered by OpenAI
- Mattel, the maker of Barbie, Hot Wheels, and Uno, is collaborating with OpenAI to introduce artificial intelligence to its iconic toy brands.
- The first AI-powered product resulting from this partnership is anticipated to be released later this year, with specifics currently undisclosed.
- Details about this venture suggest that Mattel aims to combine OpenAI's technology with its toys to provide innovative, safe, and age-appropriate AI-enhanced play experiences.
- Mattel retains full control over the products being developed under this collaboration, ensuring ownership of its intellectual property.
- The partnership discussions between Mattel and OpenAI originated in late last year, reflecting a strategic move for both companies.
- In addition to AI incorporation into toys, Mattel plans to utilize OpenAI tools like ChatGPT Enterprise in its business operations.
- Shares of Mattel experienced a 1.8% increase to $19.59 before settling at $19.30 in after-hours trading following the announcement.
- As toy sales face a slowdown, stemming from consumer spending caution amidst tariff uncertainty, Mattel is adapting its strategies.
- Mattel adjusted its annual forecast, raised some product prices in the US to combat tariffs, and planned cost-saving measures to navigate challenges.
- Recently, Mattel has focused on entertainment, including movies and mobile games, to counterbalance the decline in toy sales.
- OpenAI, on the other hand, has forged partnerships with notable consumer brands like Starbucks, rolling out AI tools such as Green Dot Assist for baristas.
Read Full Article
10 Likes
For uninterrupted reading, download the app