<ul><li>Be Minimalist operates on a direct-to-consumer (D2C) model to maintain control over its supply chain and offer competitively priced, high-quality products.</li><li>Transparency is a key aspect of the brand, providing detailed information about ingredients and concentrations, fostering trust among consumers.</li><li>Revenue primarily comes from online sales, enabling the company to gather valuable consumer data for product development and personalized marketing.</li><li>Be Minimalist's minimalist visual identity and use of digital media platforms have amplified brand visibility and credibility.</li></ul>

Be Minimalist: A Skincare Disruptor’s Journey to HUL

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