<ul><li>Antithesis, a D2C beauty and personal care brand, has raised INR 5 Cr in its pre-seed round of funding.</li><li>The funds will be used to support growth plans, product innovation, market expansion, and distribution channels.</li><li>Antithesis aims to revolutionize India's beauty and personal care market by simplifying products and routines.</li><li>Rukam Capital adds Antithesis to its consumer brands portfolio as it invests in startups with high growth potential.</li></ul>

Beauty 3.0 Brand Antithesis Bags INR 5 Cr In Funding From Rukam, V3 Ventures

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