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Medium
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Behavioral Insight of the Week: The Paradox of Choice
- Research shows that offering users too many choices can lead to decision paralysis or second-guessing.
- Canva's success lies in curated design options and a freemium model that taps into FOMO.
- Notion avoids overwhelming users by providing templates and personalized tutorials.
- Reducing choices in both product design and team priorities can lead to a more focused and satisfying experience.
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