<ul><li>Behavioural economics helps B2B product teams understand how people make choices and how design choices can influence outcomes.</li><li>Bounded rationality explains that people often choose what feels acceptable or 'good enough' based on limited time and information.</li><li>In a B2B context, users tend to default to familiar plans, obvious settings, or the quickest way to complete a task.</li><li>Buyers often focus on the price in relation to their budget and frequently opt for the middle option due to the compromise effect and price anchoring.</li></ul>

Behavioural Economics for B2B Product Teams

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