<ul data-eligibleForWebStory="false"><li>Instagram quickly launched Reels, focusing on user feedback over perfection to compete with TikTok.</li><li>They integrated Reels into the existing Instagram app to leverage user behavior, making it easy for users to discover short-form videos.</li><li>Instagram promoted Reels using built-in features, rewarding creators for engagement and ensuring a win-win situation for users, creators, and the platform.</li><li>By adapting TikTok features, actively engaging creators, and integrating Reels into their ad ecosystem, Instagram successfully drove user engagement and monetization.</li></ul>

Behind Instagram Reels — How Instagram Captured TikTok’s Audience

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