Nike utilized innovative motion design to enhance the impact of their internal storytelling through the 'North American Voices' docu-series.
A dynamic motion design system was developed by Nike and Athletics to unify diverse narratives across the series while maintaining brand identity.
The tailored motion assets included title animations, closing tags, transitions, lower thirds, and pull quotes, creating a cohesive visual language for each team's story.
The strategic use of motion design showcased in this project demonstrates how intentional design can elevate internal communications, creating inspiring and impactful narratives.