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Behind Nike's Visuals: The Power of Motion Design

  • Nike utilized innovative motion design to enhance the impact of their internal storytelling through the 'North American Voices' docu-series.
  • A dynamic motion design system was developed by Nike and Athletics to unify diverse narratives across the series while maintaining brand identity.
  • The tailored motion assets included title animations, closing tags, transitions, lower thirds, and pull quotes, creating a cohesive visual language for each team's story.
  • The strategic use of motion design showcased in this project demonstrates how intentional design can elevate internal communications, creating inspiring and impactful narratives.

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