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Benchmarking in UX-an organizational framework

  • Comprehensive framework for integrating UX benchmarking into Design Thinking process.
  • UX benchmarking evaluates and improves product usability through data-driven methodology.
  • Different types of benchmarking (competitive, functional, internal, performance, strategic) explained.
  • Importance of timing in integrating benchmarking within Design Thinking process highlighted.
  • Strategic imperative of benchmarking for driving exceptional user experiences and sustained growth.

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