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Best Practices for Email Marketing Campaigns

  • Email marketing continues to be highly profitable with a $36 ROI for every $1 invested due to consumer engagement.
  • Email marketing campaigns face challenges such as the need to improve engagement, measure ROI more effectively, and enhance open rates and content quality.
  • Personalization, message type, content quality, and interaction elements like interactive buttons are key factors influencing email marketing effectiveness.
  • AI tools are increasingly being used to streamline the email marketing process, with surveyed businesses noting AI's impact on content generation, performance analysis, and personalization improvement.

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