<ul data-eligibleForWebStory="true"><li>Email marketing continues to be highly profitable with a $36 ROI for every $1 invested due to consumer engagement.</li><li>Email marketing campaigns face challenges such as the need to improve engagement, measure ROI more effectively, and enhance open rates and content quality.</li><li>Personalization, message type, content quality, and interaction elements like interactive buttons are key factors influencing email marketing effectiveness.</li><li>AI tools are increasingly being used to streamline the email marketing process, with surveyed businesses noting AI's impact on content generation, performance analysis, and personalization improvement.</li></ul>

Best Practices for Email Marketing Campaigns

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