Email marketing continues to be highly profitable with a $36 ROI for every $1 invested due to consumer engagement.
Email marketing campaigns face challenges such as the need to improve engagement, measure ROI more effectively, and enhance open rates and content quality.
Personalization, message type, content quality, and interaction elements like interactive buttons are key factors influencing email marketing effectiveness.
AI tools are increasingly being used to streamline the email marketing process, with surveyed businesses noting AI's impact on content generation, performance analysis, and personalization improvement.