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Salesfuel
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Best Tips for Influencing the B2B Buyer Journey
- B2B buyers are people facing real problems in their business.
- B2B buyers expect factors like inflation, unpredictable economy, and increased competition to impact them.
- Top areas of B2B marketing spend include in-person events, direct marketing, and content marketing.
- To influence the B2B buyer journey, sellers should focus on upper funnel activities, middle funnel nurturing, and lower funnel strategies.
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