New research from Valpak reveals the ad formats preferred by SMBs, including social media, email, and traditional media.
SMBs heavily rely on social media for marketing, with many using Facebook for direct sales and customer connections.
SMB owners are open to exploring new ad formats like event marketing, paid search, podcasts, and magazines to enhance their advertising strategies.
Despite economic concerns, SMBs plan to increase ad spending, focusing on incentivizing consumers, using new marketing channels, and offering competitive pricing.