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Bewakoof's IITian CEO Shares Why He Takes Day Off On Apr 1 Each Year—Started At Slum With ₹6K Rent, No AC

  • Bewakoof's founder and CEO Prabhkiran Singh reflected on his journey from a small space in a Mumbai slum to building a popular brand.
  • The brand started in a slum office with plastic chairs and no AC, but they had the resilience and rebellion to succeed.
  • As the company grew, they moved to a bigger office with real chairs and an AC in an industrial estate in Ghatkopar.
  • On April 1st each year, the CEO takes a day off to reflect on the company's journey, appreciating the progress made over the years.

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