Researchers at Incogni, a data removal service provider, have discovered that Facebook and LinkedIn are the worst social media for digital privacy while Reddit, Snapchat, and Pinterest are the platforms representing the lowest risk.
Incogni assessed the privacy risks for each platform according to five categories: data collection and retention, the level of user control and consent, transparency, transgressions category, and user-friendliness.
Among the variables, Facebook, Messenger, and Instagram got the worst results for data collection and retention, while LinkedIn suffered a poor score from fines and data breach incidents.
Privacy policies of many platforms are constructed so that people won’t read them since one would need to be at a college literacy level to understand them.
It is difficult to delete an account considering that the steps required can vary from a minimum of two clicks (TikTok, Telegram, and Discord) to a maximum of six (Meta products besides WhatsApp, YouTube).
Some platforms like Facebook, Instagram, Messenger, YouTube, and Discord retained users' personal information for about 180 days even after the user closed the account.
Government regulations are not enough to limit the extent of personal data collection, and policymakers need to ensure that violating the law is not more profitable than complying with it.
As a rule of thumb, users should avoid giving out their real information and create dedicated email accounts instead of signing up with their main address.
It is also important to review privacy settings and the providers' usage and privacy policies while staying updated with any changes that occur.
Platforms belonging to Google and Meta make managing privacy more complicated, and users should only share strictly necessary information with the social media company.