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Beyond Engagement: Why Product Metrics Need a Human Touch

  • The author reflects on their favorite product, Facebook, and runner-up products that highlight the importance of great design, functionality, and user experience.
  • The author questions the use of traditional product metrics and suggests measuring ethical outcomes that focus on real human impact.
  • They propose metrics that assess positive, purposeful interactions and how well products enrich lives through efficiency, creativity, or emotional connection.
  • The author emphasizes the responsibility of product managers to go beyond engagement and retention and measure the transformative effect products have on users.

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