<ul><li>The subscription economy has been active, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S.</li><li>The subscription industry is witnessing a shift toward more flexible and diverse pricing models, including tiered pricing, usage-based pricing, and hybrid models.</li><li>Ad-supported tiers are becoming more popular in the streaming industry, as platforms like Netflix, Disney+, and HBO Max introduce more affordable alternatives to their premium offerings.</li><li>To combat subscription fatigue and retain customers, streaming giants are implementing strategies such as content diversification, personalization, bundling, and flexible plans.</li></ul>

Beyond Flat Fees: The Rise of Hybrid Subscription Models

Discover more