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Beyond innovation: How AI startups can capture real value

  • AI startups face the challenge of building a business that not only creates value, but effectively captures it.
  • Technical innovation does not guarantee financial success or pricing power.
  • Strategic execution, GTM strategy, and value-added services play a crucial role in capturing value in the enterprise AI space.
  • Verticalization and bundling are recommended as two strategic paths for capturing long-term value in AI startups.

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