<ul><li>To validate a product opportunity, product leaders must balance strategic fit, user value, and business value.</li><li>Any feature that doesn't advance a company’s strategic goals should be questioned.</li><li>Features must prioritize user value to succeed despite strategic and financial soundness.</li><li>Features must not only solve user problems but justify their investments as well.</li><li>Successful features deliver solid strategic fit while delivering value to users and the business.</li><li>Product failure highlights the importance of understanding and delivering user value aside from strategic alignment.</li><li>Great product managers communicate what problem they solve, for which users, how much value it creates for the company, and why solving the problem is important.</li><li>Validating feature opportunities involve refining user value, refining business value and validate opportunity.</li><li>User interviews test hypotheses about user problems.</li><li>Alignment is critical to ensure buy-in for pursuing the opportunity.</li></ul>

Beyond the Brief : Validating Product Opportunities

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