<ul><li>Many startups face challenges scaling after finding Product-Market Fit (PMF) due to various pitfalls including premature scaling, ignoring unit economics, loss of focus, team and culture challenges, and underestimating infrastructure.</li><li>Scaling PMF requires methodical execution, continuous learning, and pragmatism. It involves re-evaluating PMF as the market evolves, analyzing retention, NPS, and CSAT, and addressing churn.</li><li>Sustainable growth comes from well-designed growth loops focusing on onboarding optimization, engagement triggers, and referral mechanisms. Virality and organic growth are key for long-term success.</li><li>To scale alongside the product, organizations need to focus on hiring smart, defining processes, investing in infrastructure, and leveraging customer success as a growth engine. Strategic expansion into adjacent markets should be approached with testing and adaptation.</li></ul>

Beyond the Hype: Scaling Product-Market Fit in the Real World

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