Streaks in apps like Duolingo, Snapchat, and Headspace can drive engagement but also lead to anxiety, churn, and low-quality usage.
While streaks provide a sense of satisfaction, they can create anxiety when a missed day resets the streak to zero.
Proposed alternative to streaks is the 'Golden Oak Tree' model for Duolingo, aiming for a growth-oriented approach that factors in life interruptions without punishing users.
Hypothesis suggests that the 'Golden Oak Tree' model could reduce churn among users and boost key success metrics, offering a more motivating measure of progress.