Bharat Matrimony posted a video on Twitter on Holi, which coincided with International Women's Day this year, addressing the trauma faced by women that causes them to stop celebrating the festival.
The video sparked a massive debate on social media, with some users accusing the matrimonial website of targeting a particular community, while others praised it for raising an important issue.
#BoycottBharatMatrimony began trending on Twitter as the video went viral, with users taking sides and expressing their opinions on the matter.
Bharat Matrimony deleted the video after the backlash but reposted it later with a revised tweet text.