Genefied, an IT services and consulting company, has named Bhavana Khera as its new chief marketing officer (CMO) with over 15 years of experience in strategic marketing across different sectors.
As the CMO, Khera will focus on enhancing Genefied's global brand presence, leading marketing strategy, product marketing, digital campaigns, and customer acquisition.
Ayush Jhawar, founder & CEO of Genefied, believes that Khera's expertise in marketing strategy will be crucial for the company's growth, especially as they expand into new markets and develop AI products.
Khera aims to drive a customer-centric marketing approach, refine Genefied's brand identity, launch impactful campaigns, and focus on global brand equity and marketing innovation in the long run.