<ul><li>BIBA Fashion aims to grow at 15% over the next two years.</li><li>The company has focused on premiumisation of its product portfolio while strengthening occasion wear and festival wear.</li><li>Marketing spends have been doubled, along with the appointment of Kriti Sanon as brand ambassador.</li><li>BIBA plans to expand its retail footprint by adding 40-50 new stores and aims to add 100 stores for its value fashion brand, Rangriti.</li></ul>

BIBA Fashion eyes strong growth backed by premiumisation, store expansion

Discover more