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Big stars, little shine: is anyone actually watching Apple TV+ shows?
- Apple TV+ is set to launch The Studio, a comedy about the film industry, despite reports of losing a billion dollars annually.
- The service, despite having 45 million subscribers, struggles to attract viewers and only represents less than 1% of US streaming service viewing.
- Popular shows on Apple TV+ like Ted Lasso have not released new episodes for almost two years, leading to viewer disengagement.
- Apple TV+ faces challenges in content consumption compared to competitors like Netflix, despite investing heavily in big-name talent and quality productions.
- Many Apple TV+ series, despite being well-made and featuring A-list actors, fail to capture widespread attention and audience engagement.
- Although Apple is making efforts to improve by reducing production budgets and increasing strategic decisions, the platform still lacks breakthrough hits.
- Apple's hope lies in creating successful, well-marketed shows that resonate with viewers and have the potential to change the narrative around the service.
- Despite challenges, the possibility of Apple TV+ finding its next big hit like Severance could potentially turn the tide for the streaming platform.
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