A naukri.com initiative
HinduBusinessLine
1w
146
Image Credit: HinduBusinessLine
Big tech’s new AI ad tools could disrupt the agency model
- Big tech, like Google and Meta, introduce AI tools disrupting traditional agency models.
- AI tools aim for higher ad performance and cost savings while automating various tasks.
- This shift could impact agencies' roles in media planning, creativity, and campaign governance.
- While AI offers efficiency, agencies can focus on original creativity and brand strategy.
Read Full Article
Like
For uninterrupted reading, download the app