Elon Musk's Grok 3 AI model has generated significant global hype before its official launch.Musk sells ideas before products by creating bold storytelling and viral social media posts.He positions Grok 3 as a challenge to AI establishment, attracting supporters based on ideology.Controversy, debates, and headline-worthy events keep Musk at the center of attention in various industries.Musk assigns meaning to products, like naming Grok after a sci-fi novel term, to captivate audiences.He sells visions and missions with products, fostering loyalty and a sense of belonging among consumers.Creating a contrast with competitors strengthens brand identity and makes it more memorable.Musk leverages social media, memes, and controversies to stay in headlines without traditional ads.Building compelling brand storytelling and unique features make products shareable and memorable.Creating a loyal community, exclusivity, and strategic timing are key tactics Musk uses for successful launches.