BigBasket has entered the 10-minute food delivery market in Bengaluru with a curated menu of beverages, snacks, and ready-to-eat meals sourced from Tata Group brands.
This move comes after BigBasket's plan to diversify into food delivery mentioned by its CEO in December 2024.
The express food offerings by BigBasket leverage Tata Consumer's joint ventures with Starbucks and IHCL's food delivery platform Qmin for key items.
The entry of BigBasket into rapid food delivery aligns with other platforms like Swiggy and Zomato, who are also focusing on quick commerce and tailored convenience menus for fast delivery.