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BigBasket’s INR 4,000 Cr Private Label Moat Against Zepto & Co
- BigBasket silently created a strong private label empire in online grocery delivery.
- Its INR 4,000 Cr private label revenue dwarfs competitors like Zepto, Instamart, Blinkit.
- BigBasket's unique approach to private labels and strong brand loyalty ensure customer stickiness.
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